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E-commerce will make you millions

E-commerce will make you millions
First rule of business is: know the data. 

So here’s what’s really happening…

For all the doom and gloom in the news about the economy, the data shows that (at least) for ecommerce… there’s a lot to be excited about. 

Month over month these sectors are growing FAST:
First rule of business is: know the data. 

So here’s what’s really happening…

For all the doom and gloom in the news about the economy, the data shows that (at least) for ecommerce… there’s a lot to be excited about. 

Month over month these sectors are growing FAST:

Baby products, food & beverage, beauty & personal health, apparel, electronics, toys & games, and sports & fitness. 

This is why I don’t trust feelings. 
I look at data and ask myself: “What is this telling me?”

And it’s telling me… people are still buying online (a lot).

If I were you I’d get a shopify store up as fast as you can. 
Get your feet wet. 
No better time than now. 

My e-commerce brands are doing just as well as they did during Black Friday during a global pandemic.

I think recessions can be catalysts for making fortunes.

The goldmine is online. Got a nice rhyme to it too..

As I predicted, I see a serious sales spike in industries that sell what people now consider to be the “essentials”. Healthcare and FMCG products.

But even if you sell retail, I suggest you focus on getting your brand on a platform NOW.

It’s getting easier by the day.

Facebook and Google ads are cheaper.

E-commerce service providers are extending free trials.

This is trending now, but I’ve been doing this for years.

Only a safe player won’t seize this opportunity.

And to be honest, safe players shouldn’t be a part of the game of money anyways.

Buffet said it already. It’s time to get greedy.

All you need are the right tools and I know exactly what they are.

I’m swooping in. You should too.

Alex Mehr Ph.D. 
President, Schweitzer Alexander.
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Neiman Marcus Group's Downfall

Neiman Marcus Group's Downfall
I just read that Neiman Marcus is closing… which surprises no one. 

At this point these big-box brands closing down is becoming comically predictably. 

If you read the details… Neiman Marcus’s ONLY profitable subsidiary was their ecommerce brand: MyTheresa! And yet instead of doubling down they just kept on with the same old joke.
I just read that Neiman Marcus is closing… which surprises no one. 

At this point these big-box brands closing down is becoming comically predictably. 

If you read the details… Neiman Marcus’s ONLY profitable subsidiary was their ecommerce brand: MyTheresa! And yet instead of doubling down they just kept on with the same old joke. 

Just insane. 

Listen guys…
I’ve been trying to tell everyone for years…

Ecom! Ecom! Ecom!

If you can’t sell to everyone everywhere…
Uh… What are you doing?

Listen to me…

It is a NO BRAINER that both the long-term AND short-term solution is for these brands (and your companies) to substitute physical retail space with an aggressive ecommerce play.

Trust me. I’m telling you...

The moment the baby-boomers (especially) realize that if they just google “red blouse” and two days later they’ve got what they want…

(which Covid-19 is forcing them to do)

This wave will become a tsunami. 

You think I chose my businesses on accident?
Zoosk, MentorBox, Dressbarn, Farmer's Cart...

I’ve been doing this for ten years not because I “like it.” 

...It’s because it’s the right answer. 

And every day more and more evidence is mounting that I’m right. 

Anyway…

If I were you…

I hope you got some cash because the opportunities are coming. 

I know I’m about to do some heavy investing into massive retail brands, scooping them up for less than a penny on the dollar. 

This is for sure the greatest opportunity of our lives.

Alex Mehr Ph.D.
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How to stay

How to stay
I said it before and I’ll say it again. 

The goal is to focus on long-term growth by boosting profitability through e-commerce.

And big-box chain Target agrees with me. They’re crushing online because they already built the infrastructure in advance. 

Like I predicted, companies are up more than 20% in essentials and F&B categories.
I said it before and I’ll say it again. 

The goal is to focus on long-term growth by boosting profitability through e-commerce.

And big-box chain Target agrees with me. They’re crushing online because they already built the infrastructure in advance. 

Like I predicted, companies are up more than 20% in essentials and F&B categories.
And digital sales surged 275% for the first few weeks in April!

Don't sleep on this. 
We are experiencing the biggest change in consumer behavior in our lifetimes. 

Alex Mehr Ph.D.
CEO, Schweitzer Alexander 
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Unsold Clothing is 2020’s Fashion Trend

Unsold Clothing is 2020’s Fashion Trend
Dressbarn (one of my companies) is about to get a massive win!
And here’s why...
 
With the fashionistas of the world all sitting at home shooting TikToks and having Zoom meetings in sweats... 
With events to shop for or dates to go out on…
With empty aisles and empty stores...
 
Dressbarn (one of my companies) is about to get a massive win!
And here’s why...
 
With the fashionistas of the world all sitting at home shooting TikToks and having Zoom meetings in sweats... 
With events to shop for or dates to go out on…
With empty aisles and empty stores...
 
Unsold inventory is piling up…
Warehouses are full…

Which means…
Discounts.

But let me explain… it’s even worse for them (and better for us) than you think.

Just like that chocolate you kept in the fridge for too long, inventory expires and therefore “gets worse,” especially collections that are season-sensitive.
 
And I hear you… you could theoretically argue that less-season-specific inventory “could” sell later... 
But nobody’s trying to look like they got stuck in 2019.
 
So more importantly…
What does a brand do with an outdated line?
Interesting question.

Easy answer is that they COULD discount their products. 
 
But here’s the catch: what happens after? 
Some brands are worried about discounting TOO much lest they uncover the wizard behind their curtain. 

“If you could sell this dress for $10 at profit...why are you charging us $100?”
 
In short, the high-end luxury brands are worried about discounts risking their “crème-de-la-crème” reputations.
 
So… the truth is there aren’t any great options for these retailers.
Which is where we come in. 

Since Dressbarn is one of the only buyers in the wholesale market…
Less competition equals better pricing. 

So while in-store retailers are frozen… we’re getting massive discounts.

...All the more reason to go full ecommerce. 

Alex Mehr Ph.D.
CEO, Schweitzer Alexander
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Buy Low, Sell High later

Buy Low, Sell High later
You may be scared the market is going to go down.
I actually don’t think so…
I think stocks will rally to everyone’s surprise…

But even if they don’t...

Remember: no matter how bad it looks:
Recession = Opportunity.
You may be scared the market is going to go down.
I actually don’t think so…
I think stocks will rally to everyone’s surprise…

But even if they don’t...

Remember: no matter how bad it looks:
Recession = Opportunity.

BUT… this time the easy way may not be the right way. 

Sure, I park some money in long-term dividend-yielding ETFs, but that’s not my master plan. 

European and Japanese markets peaked decades ago, for example.
Sure, your money will probably be “fine” but personally I’m not betting the house on the economy rebounding with any serious gusto. 
We may be flat for a while. 

So instead what I’m doing is pretty simple...

I’m investing in the obvious opportunity…. which is buying famous distressed brands. 

Because the crazy thing is… it takes decades to build up the brand recognition of a company like Forever 21 (which was on our shopping list earlier this year)... but it only takes one crash for them to fall apart.

So that’s where I’m swooping in.

I’m going to bid on (nearly) every high-profile brand this year that can’t keep their shirt... and after the dust settles… I’ll have a collection of household names under my portfolio. 

Alex Mehr Ph.D. 
CEO, Schweitzer Alexander
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JCPenny & Their life-changing Selfie Studios

JCPenny & Their life-changing Selfie Studios
I just came across some interesting news...

JCPenny just missed a $12M debt repayment, closed all of its stores indefinitely, and is therefore contemplating filing for bankruptcy. 

Which btw doesn’t really surprise me…
I just came across some interesting news...

JCPenny just missed a $12M debt repayment, closed all of its stores indefinitely, and is therefore contemplating filing for bankruptcy. 

Which btw doesn’t really surprise me…

Their CEOs “big idea” to save the company this year was to add:
Barber Shops, Cafes, Selfie Studios, Kids Play Areas…

Raise your hand if you’re going to JCPenny because now they have… barber shops?

...Insane. 

It’s like they’re in an ever-drying pond, but instead of growing legs they’re trying to hop into another smaller, also-drying pond. 

At this point they are quickly becoming a satirical caricature of themselves…

Question: “JCPenny… traditional retail is dying. What’s your plan?”
Response: “We got this. We’ll be fine. We’re adding… selfie-studios!” 



So, anyways, I think the big opportunity here is pretty obvious...

Massive brands are going to die because they don’t know what they’re doing: instead of going full e-commerce they’re digging their heels into the sand. 

So either you need to short their stock, take them over yourself, or invest in companies that ARE taking them over. 

Not rocket science. 

Alex Mehr Ph.D. 
President, Schweitzer Alexander
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